Adding Paid Social Media Marketing to Your Digital Marketing Toolkit
“How do I integrate paid social media marketing as part of my digital presence?” I get this question A LOT. U.S. businesses widely perceive social media as awareness and branding channels, so thinking of new ways to leverage it for additional lead generation and...
How to Build a Social Media Strategy in the Mortgage Industry
As a mortgage industry professional, social media is one of the most valuable touch-points you have with your customers and prospects. Understanding how to build a social media strategy in the mortgage industry is an important component to any loan officer’s personal...
4 Ways to Use Facebook Live Videos for Business
I’ve been a fan of Facebook Live videos since they picked up speed in the first half of 2016. Social media is about being authentic and real with your audience, and Facebook Live videos for business are nothing short of that. In fact, I found that the videos done well...
Apps for Increasing Mortgage Business
Oftentimes, loan officers ask me for suggestions about apps for increasing mortgage business. The ever-increasing rise and popularity of mobile marketing strategies forces marketers and loan officers alike to reconsider how we can effectively broaden our reach to be...Featured Webinar
LinkedIn Strategies for Loan Officers
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