by Ben Smidt, MA | Sep 4, 2018 |
Getting started with social media in the mortgage industry can be daunting. I get it, and I understand your perspective. Having talked to thousands of mortgage loan officers and real estate agents over the past few years, I hear a lot of the same things. You clearly...
by Andrea Kozek | Mar 15, 2018 |
“How do I integrate paid social media marketing as part of my digital presence?” I get this question A LOT. U.S. businesses widely perceive social media as awareness and branding channels, so thinking of new ways to leverage it for additional lead generation and...
by Ben Smidt, MA | Aug 24, 2016 |
As a mortgage industry professional, social media is one of the most valuable touch-points you have with your customers and prospects. Understanding how to build a social media strategy in the mortgage industry is an important component to any loan officer’s personal...
by Ben Smidt, MA | Jul 7, 2016 |
I’ve been a fan of Facebook Live videos since they picked up speed in the first half of 2016. Social media is about being authentic and real with your audience, and Facebook Live videos for business are nothing short of that. In fact, I found that the videos done well...
by Ben Smidt, MA | Oct 7, 2015 |
Oftentimes, loan officers ask me for suggestions about apps for increasing mortgage business. The ever-increasing rise and popularity of mobile marketing strategies forces marketers and loan officers alike to reconsider how we can effectively broaden our reach to be...