Authenticity is the New Truth in Advertising

Authenticity is the New Truth in Advertising

Ever heard of femvertising? Yes, that’s a real thing, and while you might not be familiar with the term, I bet you’re familiar with the concept. Under Armor’s “I Will What I Want” ad featuring ballerina Misty Copeland with its 10 million YouTube views and Always’...
Twitter Strategies for Loan Officers

Twitter Strategies for Loan Officers

Twitter says it best: They are a “window into the world”. This is the mentality successful Loan Officers have when it comes to using Twitter to achieve business goals. Twitter has evolved tremendously since it first debuted April 19, 2007. Functions have changed,...