by Ben Smidt, MA | Sep 4, 2018 |
Getting started with social media in the mortgage industry can be daunting. I get it, and I understand your perspective. Having talked to thousands of mortgage loan officers and real estate agents over the past few years, I hear a lot of the same things. You clearly...
by Margaret Crowley | Jun 19, 2018 |
When is 15 greater than 20? It sounds like a riddle, but the answer is no joke. In past posts, I have expressed my continued frustration about media stories perpetuating the utterly false mortgage myth that you need to put 20% down when buying a home. I get so...
by Sal Miosi | Dec 20, 2017 |
As we fast approach 2018, we are still no closer to defining the role of government-backed mortgage insurance provided by the Federal Housing Administration (FHA). Housing reform that reduces taxpayer risk is a hot topic; however, we seldom include the FHA’s role in...
by Ben Smidt, MA | Oct 4, 2017 |
One of the most common questions I face when talking with mortgage professionals and real estate agents is: “Where do I find great content to share on social media?” It’s a fair question to ask and an important one, since providing content education to yourself or...
by Vance Edwards, CMB | Apr 5, 2017 |
Harriet – a.k.a. my mom – used to preach to me, “Never put off until tomorrow what you can do today.” She pulled out that old adage to nudge me to do something she wanted done now, but that I, in all honesty, didn’t really care to do – today or tomorrow, for that...
by Margaret Crowley | Mar 28, 2017 |
These days, a focus on “customer service” isn’t enough. In every profession, it’s the end-to-end “customer experience” that will set you apart from the competition – and the mortgage industry is no exception. Improving your customers’ experience is like painting the...