Authenticity is the New Truth in Advertising

Authenticity is the New Truth in Advertising

Ever heard of femvertising? Yes, that’s a real thing, and while you might not be familiar with the term, I bet you’re familiar with the concept. Under Armor’s “I Will What I Want” ad featuring ballerina Misty Copeland with its 10 million YouTube views and Always’...
Happy Fourth of Groundhog Day

Happy Fourth of Groundhog Day

At the time of this posting we are just a few days from July 4 and celebrating Independence Day. So why do I feel like I’m Bill Murray in the movie Groundhog Day? If you’ve never seen it, Bill Murray plays a weatherman who wakes up each morning to find he is living...