by Margaret Crowley | Jun 19, 2018 |
When is 15 greater than 20? It sounds like a riddle, but the answer is no joke. In past posts, I have expressed my continued frustration about media stories perpetuating the utterly false mortgage myth that you need to put 20% down when buying a home. I get so...
by Margaret Crowley | Mar 28, 2017 |
These days, a focus on “customer service” isn’t enough. In every profession, it’s the end-to-end “customer experience” that will set you apart from the competition – and the mortgage industry is no exception. Improving your customers’ experience is like painting the...
by Margaret Crowley | Apr 20, 2016 |
Ever heard of femvertising? Yes, that’s a real thing, and while you might not be familiar with the term, I bet you’re familiar with the concept. Under Armor’s “I Will What I Want” ad featuring ballerina Misty Copeland with its 10 million YouTube views and Always’...
by Margaret Crowley | Jul 1, 2015 |
At the time of this posting we are just a few days from July 4 and celebrating Independence Day. So why do I feel like I’m Bill Murray in the movie Groundhog Day? If you’ve never seen it, Bill Murray plays a weatherman who wakes up each morning to find he is living...